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Book Tours Part III: The Taxman Cometh

4/18/2024

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When tax time rolls around, you'll want to be sure that you have any legitimate expenses against your book-selling income taken into account. Book tours tend to generate a lot of those expenses, and good record keeping is vital, both to know how much you can legitimately deduct and to keep the IRS from taking an unexpected bite out of you if those deductions are challenged.

Your records should include an itinerary for your planned travels, as IRS regulations require that the majority of a trip must be for business purposes in order to claim your travel as a business deduction. Days spent traveling to your destination from your tax home (the place where you regularly work) and back home count as work days; days spent primarily in social or recreational activities do not, even if they are spent in the area where you are conducting business. An itinerary helps to show that your travel was planned with business in mind. Consider emailing your itinerary to someone else (such as your emergency contact) so that you'll have a date stamp on it preceding your travel,

Another IRS rule that you need to keep in mind is that your expenses should be "ordinary and necessary" for the business you are in. You don't have to confine yourself to the cheapest lodging and meals you can find, but staying in a four-star hotel (unless that's where your convention is being held) and eating at restaurants much pricier than your normal fare may raise a red flag in an auditor's mind. You don't want to give the impression that you are inflating your expenses or trying to pass off a luxury vacation as a business trip.

What do you need to keep? As much as possible, I'd recommend keeping hard copies of receipts for all expenses directly related to your business-related travel. Those can include:
  • Gasoline or charging for a vehicle.
  • Car rentals.
  • Taxi, Uber, or Lyft services.
  • Tickets for public transportation (airlines, trains, buses).
  • Food. You can deduct 50 percent of the cost of your meals.
  • Lodging,
  • Laundry and dry-cleaning expenses.
  • Communications costs (faxes, wi-fi fees, etc.)
  • Shipping for materials related to your business between work sites.
  • Tips related to any of the above services.
  • Registration fees for events you attend as part of your business dealings.
  • Promotional materials and items you need for setting up displays.
  • Books you have purchased as inventory for direct sales.
  • Anything else related to conducting or promoting your business. Be prepared to justify anything in this category that might seem unusual. 

If you are traveling in a private vehicle, you'll also want to keep tabs on your mileage. You may find it more advantageous to use the IRS's set per-mile rate (which takes depreciation and wear and tear on your vehicle into account) than to deduct just your actual fuel expenses.

If you are traveling with someone else who is not needed for business reasons (for example, your spouse is coming along for company), you may not deduct that person's meals and you may deduct only that portion of lodging expenses that you would have paid had you been traveling alone.

Store records of your travel expenses for at least three years after filing the return related to the year of travel, which is when the statute of limitations for an IRS audit expires. Note that if you under-report your taxable income by 25 percent or more, the IRS can go back up to six years, so keep that in mind if you're claiming a high amount of expenses relative to income.

Record keeping is not fun, but it's a necessary part of conducting a business, whether you're a freelance writer, a racehorse breeder-owner, or running an earthworm farm. Besides sparing you trouble if your expenses are challenged, good, well-organized records are also helpful in proving that you're running your business in a professional manner with the goal of making a profit. Those are reasons enough to take good care of what may otherwise seem a thankless and tedious task.


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Book Tours Part II: Setting Your Budget

4/11/2024

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Aside from the logistics of planning stops, events, and places to stay, book tours also require the dreaded "B" word---budgeting. That means deciding what you are willing to pay for and how you are going to pay for it. Politicians may have the luxury of forcing current taxpayers and future generations to pay for their extravagances, wishful thinking, and re-election promises, or you may have just inherited a substantial windfall from a rich relative. For the rest of us, a travel budget is necessary.

The starting point of a sound budget is the amount you can afford to spend---preferably without taking on additional debt (seldom wise unless there is a reasonable expectation of getting more of a return on the money spent than the cost of borrowing it). Then back off 10 to 20 percent to give yourself some wiggle room for the inevitable unexpected expenses and for discretionary spending. The remaining figure is what you've got to work with. It will need to cover the following:

1) Books that you will carry with you for direct sales.

2) The cost of promotional materials---bookmarks, social media cards, banners, and so on.

3) Lodging, if you are unable to stay with relatives or friends who are willing to have you visit. "Clean and safe" is the minimum; beyond that, it's up to you as to what amenities are non-negotiable, but the more you want, the more you'll have to spend. Location also factors a lot into costs, so you'll have to decide whether you're willing to drive a few extra miles to save some bucks.

4) Food. Restaurants aren't cheap, especially if you want to eat something healthier than gas-station hot dogs and taquitos. Preparing your own food or buying from supermarket delis can be less expensive but may not always be feasible.

5) Transportation. If you're driving, you'll have to pay for gas or charging stations; if you're flying or traveling by bus or train, you'll need tickets and money to cover any baggage fees. If you're using some form of public transportation between cities, don't forget about the cost of local transportation once you get into town.

6) Personal expenses for hygiene items, first aid supplies, your other must-haves, and things you forgot (there will always be something).

7) Any necessary fees for registrations or admissions to events and venues.

Travel expenses aren't always 100 percent under your control, but the more you plan ahead and do your homework on researching costs, the fewer unpleasant surprises you're likely to get. Prepaying for things like hotel rooms in advance guarantees that you'll have them when needed and can often save you money, but usually at the price of flexibility for last-minute changes.

Making a budget and sticking with it isn't much fun, but finding yourself up to your eyeballs in extra bills and debts after your trip is even less fun. Pick your poison.
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Book Tours

4/4/2024

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Among the many parts of a writer's life that can be both headaches and delights are trips to promote books. The fun parts are meeting fans and friends and seeing new places. The tough parts are putting schedules together, financing the trip, deciding how much of your own stock to carry, and the wear-and-tear of being on the road (or in the not-so-friendly skies).

Schedules, particularly, are a balancing act. Too little to do during the course of a trip, and it may be hardly worth the making; too much, and you risk running yourself to exhaustion and opening yourself up to conflicts caused by overcommitment. You have to know your own endurance and energy level and plan accordingly. If you're traveling to an area you don't know well and won't have a local with you to help steer you around, err on the side of undercommitting yourself rather than overcommitting; you'll probably need extra time built in for the inevitable communications miscues, travel delays, and problems in finding the target locations.

If you're lucky enough to have a marketing contact assigned to you from your publishing house, treat that person well, because he or she can make your trip a lot easier or a lot harder. Marketing people can sometimes dig up opportunities for you through in-house contacts that you would have a lot of trouble arranging for yourself, especially when you let your marketer know well in advance when you plan to be traveling in a given area. (By the way, one thing that should be taken into account when planning the timing of a trip should be natural hooks into your topic or theme---if there's a festival or major event related to your book's topic or even mentioned in your book, for instance. Built-in hooks like that increase the potential interest and audience.) If you find a possibility that looks interesting---say, giving a talk at a museum or library---let your marketer know as soon as you can so that you'll be working together instead of at cross-purposes. Open communications are absolutely necessary; if you and your marketer aren't honest with each other about the limitations and capabilities on each side, neither of you will have a good time.

Marketing contacts perform another valuable service, that of making sure that books are made available for signing at your stops. Not every place you schedule will have its own bookstore or a gift shop through which your work can be sold, but getting as many places lined up as possible for which you don't have to carry your own inventory will make your life a lot easier. For sales you make from personal inventory, don't forget that you'll have to keep records of how much you paid for your stock and records of your sales, and that you will be responsible for collection and submission of any applicable sales taxes.

Book festivals that fit into your trips are excellent places to network with fellow authors and industry professionals and to meet fans. When looking at possible festival stops, don't overlook possible cross-genre opportunities. For example, Fred Kray, author of Broken: The Suspicious Death of Alydar and the End of Horse Racing's Golden Age, successfully marketed his book at venues attracting fans of the true crime genre as well as "horsy" people. Consider the possibilities at local historical societies, festivals, or celebrations related to people or places in your books. Your goal is to put your book out in front of as many potentially interested people as possible.

Don't overlook that trips are expensive, so you do want to get "bang for your buck"---just don't get penny-wise and pound-foolish. More on that next week.






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    I'm Avalyn Hunter, an author with a passion for Thoroughbreds and a passion for writing and storytelling.

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